Education:

PhD in Marketing (Business Administration):“Experiential Branding, A Comparative Case Study of Two Firms in India:  Veegaland Theme Park (Wonderla), Cochin and Flipkart.com”, with Kuvempu University, (2009-2016), Shimoga, India (www.kuvempu.ac.in)

Post Graduate Diploma in Rural Management: Institute of Rural Management Anand, India (IRMA), 1984-1986 (www.irma.ac.in)

M.A. University of Calicut, 1984 (English Literature with Linguistics)

B.A.: University of Kerala, 1982 (English Literature, with Sociology)

Academic Achievement: First Rank in Pre-Degree Arts Group, University of Kerala, 1979

Publications (Working Papers):

K.J. Jaims and Bakkappa, Belagavi: New Formula for Sample Size, When Estimating Proportions, (December, 2015)

K.J. Jaims and Bakkappa, Belagavi: Univariate and Multivariate Analyses of the Structure of Feedback Data (December, 2015)

K.J. Jaims: Towards a More Comprehensive Buyer Behaviour Decision Making Model (March, 2017)

Conference Presentation:

Dr. Bakkappa B, & Prof. Jaims K.J., Ground Rules for the New Marketing, IMRA-Kean International Conference on Globalisation and the Convergence of Creativity , Innovation, and Entrepreneurship, New Jersey, May29-31 2014

Publication:

A Compendium of Short Cases from the Indian Development Sector, 2008, TAPMI Publication.

Experiential Branding and Customer Engagement Management, Jagaddala Publications

Entertainment 3.0: Data-Driven Decision making in Netflix, Amazon and Volleyball, Jagaddala Publications

Insights from Feedback Data through Multivariate Analyses, Jagaddala Publications

Cases:

1. ‘Data is the New Oil’ and Prime Customer Data as the Prime Value for World Business Leadership: The Case of Amazon.com (2017)
2. The FAANGs and the Death of TV as we know it: The Role of Measurable Data Media (2017)
3. Data Analytics and the Strategies for Engineering and Medical Education and Reservation in Kerala, Dec 2018.
4. Volleyball Analytics for Decision Making in the Pro Volley League in India, February, 2019.

Work Experience:

1) Professor and HoD, Marketing, DCSMAT, Vagamon (www.dcschool.net) from 2020

2)Associate Professor, Marketing, T.A. Pai Management Institute Manipal, From 2007 to 2013:

3) Head, Magnus School of Business, Cochin, Oct’03 – Feb’07,

Leading the Academics, Industry- interaction, Recruitment, and Placement of MBA students.

4) Chief of Operations & Training, Micro Management Support Networks, Cochin Jan’97

 to Sep’03 (Own enterprise)

Also, Senior Consultant to Impetus Management Services, Cochin for market surveys and feasibility studies for NDDB and KCMMF (Milma).

5) Product Executive, South India Operations of Ruchi Soya Industries Ltd, Indore, ’95&’96

6) Dy. Regional Manager, Kerala State Co-op Fedn  for Fisheries Development Ltd,

 (Matsyafed) Trivandrum, 1988-’94

6)Marketing Officer, Kerala Co-operative Milk Marketing Federation Ltd, (Milma), ’86-’88